Featured
work
Blue Moon x The Home Edit
LIGHTEN UP ALREADY.
Blue Moon
Integrated Campaign
Overview
BLUE MOON 360 CAMPAIGN.
Blue Moon’s latest offering, Blue Moon LightSky, is a lighter option with fewer calories and a grapefruit zing. As a newcomer to the shelf, Blue Moon needed a splashy way to introduce this better-for-you beer to consumers.
Teaming up with Netflix’s organizer pros The Home Edit, we encouraged people to “lighten up” and clear some room in their fridges for this new offering.
Expertise
- Beverage
- PR
- Influencer
- Social
A REFRESHING TAKE ON SPRING CLEANING.
With brighter days on the horizon and everyone in declutter mode, it was the perfect time to make LightSky the beer for the season.
Alongside The Home Edit, we executed a 360 campaign to inspire people to declutter their homes and donate six items to charity. By doing so, they’d receive a six pack of LightSky, and one lucky winner would win a virtual 1:1 session with The Home Edit.
Client
Press
Blue Moon
Integrated Campaign
Results