WATCH PARTIES MIX WELL WITH RUM. When in doubt, call in Bachelor Nation. After developing our strategy, we kicked off the campaign with an Instagram Live launch featuring Hannah herself, as she mixed up some ultra tasty RumHaven cocktails. Next up was our virtual watch party programming, which invited fans to enter a sweepstakes to FaceTime with Hannah during premiere night of a new season. The partnership also included a dedicated shoot for asset capture, quarterly social content, interviews with press and seedings to friendlies. Kaitlyn Bristowe’s DWTS Injury & Other Bachelor Nation News You May Have Missed Refinery29 Hannah Godwin Is “Really Proud” Clare Crawley Followed Her Heart This Season Cosmopolitan The Bachelor's Hannah Godwin Reveals the Rare Item That Dylan Barbour Wants at Their Wedding People 33 Media Hits 81.2MM Impressions