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RumHaven x Hannah Godwin
WILL YOU HAVEN THIS ROSE?
RumHaven
Integrated Campaign
Overview
RUMHAVEN QUARANTINE PROGRAMMING.
RumHaven is a Caribbean rum with coconut liqueur – super delicious, but not so well-known among their target: millennial females. Our task was to drive awareness for the brand within the ever-changing early COVID landscape, which was no easy feat.
Partnering with The Bachelor star and fan favorite Hannah Godwin, we found a way to make it happen, while livening up early quarantine in the process.
Expertise
- PR
- Influencer
- Social
WATCH PARTIES MIX WELL WITH RUM.
When in doubt, call in Bachelor Nation. After developing our strategy, we kicked off the campaign with an Instagram Live launch featuring Hannah herself, as she mixed up some ultra tasty RumHaven cocktails.
Next up was our virtual watch party programming, which invited fans to enter a sweepstakes to FaceTime with Hannah during premiere night of a new season. The partnership also included a dedicated shoot for asset capture, quarterly social content, interviews with press and seedings to friendlies.
Client
Press
RumHaven
Integrated Campaign
Results