Camarena Pick-Up Lime Campaign

Camarena

Overview

CAMARENA PICK-UP LIME CAMPAIGN.

This work was completed by Divide, an independent division of Multiply.

Dating is hard enough as it is, and nothing kills the vibe like a pandemic. So, in partnership with fine tequila purveyors Camarena, we gave consumers a shot of confidence by offering to send their crushes “pick-up limes” laser-etched with ultraromantic pick-up lines to inspire some post-lockdown love.

Expertise

Beverage
PR

A TEQUILA REBOUNDS.

In a growing tequila category, Camarena had low awareness and was getting a little lost in the sauce. As an affordable and great tasting tequila, all they needed was a solid opener.

At a time when people were starting to return to bars, many felt their pick up skills had gotten a little rusty. That’s where Camarena came in. We ran a sweepstakes that gave lucky fans $30 towards a taco date night, plus some real fresh pick-up limes with sayings like “Be my main squeeze” and “Let’s Taco Bout Us.” Buzz was generated, and sparks flew.