Featured
work
BEER BUT MAKE IT FASHION.
Peroni x M.Gemi
Peroni x M. Gemi
Integrated Campaign
Overview
PERONI & M.GEMI PARTNERSHIP.
In Italy, Peroni is the most stylish beer around. But in the US, they aren’t as well known. We decided to change that.
Leveraging the impeccable style and taste of Italy, we struck up a partnership with Italian shoe designer M.Gemi and Peroni, so fans could up their style game as they return to bars post-quarantine.
Expertise
- Beverage
- PR
- Influencer
- Social
SIPPING IN STYLE.
Cut to fall 2021, when many were stepping out, heading back to work, and traveling after a year of quarantine. People were ready to see and be seen, and knock a few back.
Seizing the moment, we summoned the saratorial genius of M. Gemi to create the most stylish and comfortable white sneaker: the Peroni x M Gemi collection. The shoes were sold on M.Gemi’s site for purchase, which we supported with PR, social media, and influencer marketing. To cap it off, anyone purchasing a pair could win additional style upgrades, from fresh blowouts to a new wardrobe.
Client
Press
These New Peroni-inspired Sneakers Will Let You Take Italy With You Everywhere
Travel+Leisure
Fashion and Beer? Fashion Brands Are Looking to Brewing Companies for Their Latest Collaborations
WWD
A Guide To Transitional Fashion, Part 3: Cool And Eco-Conscious Sneakers For Every Style
Forbes
The Best New Fashion Launches to Shop Right Now
People
Peroni x M. Gemi
Integrated Campaign
Results