SIPPING IN STYLE. Cut to fall 2021, when many were stepping out, heading back to work, and traveling after a year of quarantine. People were ready to see and be seen, and knock a few back. Seizing the moment, we summoned the saratorial genius of M. Gemi to create the most stylish and comfortable white sneaker: the Peroni x M Gemi collection. The shoes were sold on M.Gemi’s site for purchase, which we supported with PR, social media, and influencer marketing. To cap it off, anyone purchasing a pair could win additional style upgrades, from fresh blowouts to a new wardrobe. These New Peroni-inspired Sneakers Will Let You Take Italy With You Everywhere Travel+Leisure Fashion and Beer? Fashion Brands Are Looking to Brewing Companies for Their Latest Collaborations WWD A Guide To Transitional Fashion, Part 3: Cool And Eco-Conscious Sneakers For Every Style Forbes The Best New Fashion Launches to Shop Right Now People 36 Media Hits 682M Impressions