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Liquid Death x Paid Ads

DEAD-ON CREATIVE.

Liquid Death

Overview

LIQUID DEATH PAID ADS.

Liquid Death is tallboy-canned mountain water that promises to “murder your thirst.”

But in a supersaturated social media landscape, even a brand as bold as Liquid Death needs to grind to stay on top of the feed. Lacking the in-house bandwidth to churn out the necessary volume of content, Liquid Death turned to Multiply, and it was a bloodbath.

Expertise

  • Beverage
  • Social

CREATING THIRST-MURDERING CONTENT.

For this onslaught of paid creative, we decided to spoof retro ads and infomercials – right in line with Liquid Death’s irreverent brand.

From there, we cranked out moodboards and storyboards, and delivered a library of new motion content providing a deadly rotation of social ads. The results were hysterical, highly shareable, and boosted sales for product and merch.

Liquid Death

Results

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