Featured
work
Laphroaig x Andy Daly
WE HAVE THE FLOOR.
Laphroaig
Integrated Campaign
Overview
LAPHROAIG FILIBUSTER CAMPAIGN.
Every few years, it seems that politics eats up every shred of our attention. When all along there are more important things to worry about – like what single malt you should be drinking.
Teaming up with Laphroaig, the top-shelf whisky out of Scotland, and comedian Andy Daly, we provided a much-needed moment of hilarity to break through the media circus of a presidential election during the holiday season.
Expertise
- Beverage
- PR
- Influencer
- Social
EVERYONE HAS OPINIONS.
As part of Laphroaig’s “Opinions Welcome” global campaign, we extended it to poke fun at one of the government’s weirdest institutions: the filibuster.
In what became the longest ever ad ever placed, we got one-of-a-kind Andy Daly to read hundreds of real consumer opinions – the good and the not so good – of Laphroaig for 3.5 hours, all scripted and filmed as a mock filibuster. Some truly moving, truly buzzworthy content.
Client
Press
Laphroaig
Integrated Campaign
Results