BUILDING A PROBIOTIC PRESENCE. Starting from scratch, we created a consumer-facing brand world through compelling design, photography, and motion. We launched HUZZAH’s owned accounts on Facebook, Twitter, and Instagram – where we set up the first-ever Molson Coors Instagram-shoppable experience using product tags to organically drive people to purchase six-packs on the HUZZAH website. WE’RE NOT AFRAID TO BE DIRECT. The next move was establishing an ecommerce presence for HUZZAH. And so, we built a Shopify site, and went all out with a paid social media push to drive consumers to it. Through engaging content, impactful partnerships, and meaningful brand acts, we targeted key consumers in the “must win” markets. We maintained a competitive CPM, while building and retargeting audiences and pulling people through to purchase. And yes, we rolled out the first-ever Molson-Coors TikTok ads, leveraging platform-specific creative that works hardest with the younger consumer. “ This newly-launched drink marries two of the buzziest beverage trends: bubbly water and probiotics. Forbes 93M+ Social Impressions FIRST Molson Coors Brand on TikTok!