HUZZAH Brand Launch

Huzzah

Overview

HUZZAH BRAND LAUNCH.

A seltzer to shout about. HUZZAH is a probiotic functional beverage – the latest innovation brand from Molson Coors.

As a new-to-market brand with no awareness or loyalty, it was our task to create interest, brand awareness, and sales in the highly competitive non-alcoholic beverage space. We took them from 0 to 100.

Expertise

Beverage
Social

BUILDING A PROBIOTIC PRESENCE.

Starting from scratch, we created a consumer-facing brand world through compelling design, photography, and motion.

We launched HUZZAH’s owned accounts on Facebook, Twitter, and Instagram – where we set up the first-ever Molson Coors Instagram-shoppable experience using product tags to organically drive people to purchase six-packs on the HUZZAH website.

WE’RE NOT AFRAID TO BE DIRECT.

The next move was establishing an ecommerce presence for HUZZAH. And so, we built a Shopify site, and went all out with a paid social media push to drive consumers to it.

Through engaging content, impactful partnerships, and meaningful brand acts, we targeted key consumers in the “must win” markets. We maintained a competitive CPM, while building and retargeting audiences and pulling people through to purchase.

And yes, we rolled out the first-ever Molson-Coors TikTok ads, leveraging platform-specific creative that works hardest with the younger consumer.