EXPLODING ON THE SCENE. For the launch, our strategy was to let the FireKeg speak for itself. We executed a news bureau program that broke the news of the launch with an exclusive via Delish, then going wide with key publications. We also hosted an exclusive press event so media and influencers could experience the FireKeg IRL, as well as a small consumer sweepstakes to ignite fans’ tailgates courtesy of Fireball. Fireball Just Unleashed Kegs That Hold 115 Shots Thrillist Fireball Is Releasing A Keg—A KEG!—Loaded With An Insane Number Of Shots Brobible Fireball Is Releasing Kegs That Hold 5 Liters Of Whisky And We're So Excited Delish FIREBALL WHISKEY’S ‘FIREKEG’ HOLDS 115 SHOTS OF RED HOT HOOCH Maxim 22 Media Hits +1.3B Impressions