G-SHOCK Social Media Refresh

Featured
work

G-SHOCK x Social Media

WATCH THIS SPACE.

Casio

Overview

G-SHOCK SOCIAL MEDIA REFRESH.

For their G-SHOCK line of watches, Casio wanted to make the shift from retail to primarily ecommerce sales. The world’s toughest watches deserve nothing less.

The best way to do that is through a robust, reinvented social media strategy, which happens to be our area of expertise.

Expertise

Social
Technology

THIS MAY COME AS A SHOCK TO YOU.

Our move was to reset the strategy top to bottom. We took over the G-SHOCK and G-SHOCK Women social feeds and began creating highly engaging product-focused motion graphics and social content.

In conjunction with community management and social advertising spends, it became Casio’s most successful ecommerce program in the world, far exceeding stretch goals and culminating with G-SHOCK’s most successful holiday season.