THIS MAY COME AS A SHOCK TO YOU. Our move was to reset the strategy top to bottom. We took over the G-SHOCK and G-SHOCK Women social feeds and began creating highly engaging product-focused motion graphics and social content. In conjunction with community management and social advertising spends, it became Casio’s most successful ecommerce program in the world, far exceeding stretch goals and culminating with G-SHOCK’s most successful holiday season. Social as first-line of defense for customer service 20M+ Social Impressions 625K+ Social Engagements