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Bolthouse x 360 Campaign
BATTLE OF THE JUICES.
Bolthouse
Integrated Campaign
Overview
BOLTHOUSE 360 CAMPAIGN.
For a while, the bottled smoothie category was dominated by three brands: Bolthouse, Odwalla, and Naked. Then Odwalla disappeared suddenly, leaving Bolthouse and Naked to duke it out for the top spot.
It was a moment to seize for Bolthouse, and we moved quickly to help them capture market share by poking a little lighthearted fun at Naked.
Expertise
- Food
- PR
- Social
JUICE WITH A LITTLE DECENCY.
Our assignment was for Bolthouse to win share of voice over Naked Juice as the better beverage. With our competitor Naked standing in the way, the campaign wrote itself.
We launched and executed a creative campaign and sweepstakes reminding fans never to “get caught Naked” and always have a Bolthouse on hand instead.
Bolthouse
Integrated Campaign
Results