COBBLING TOGETHER A STORY. Bourbon and shoes – they’re more similar than you think. We found a partner in Quoddy, a Maine-based shoemaker who adheres to the same handcrafted ethos. They were able to custom cobble shoes out of leather that shares the same tannins present in Basil Hayden bourbon. Talk about a smooth finish. RIDING A NICE BUZZ. As Quoddy got to work, we brought media and influencers up to Maine to film the making of the shoes. Then, we partnered with ecommerce leader Huckberry to sell them (as well as custom leather koozies) online and at their holiday popup in New York City. All told, the campaign brought Basil Hayden all kinds of press attention, influencer love, and social media buzz. And the shoes, which retailed around $400, sold out immediately and more than paid for the cost of the campaign. Holiday Gift Idea: Limited Edition Leather Drinking Shoes From Basil Hayden's Bourbon Forbes 216 Media Placements +151M Impressions