MAKING TIKTOK BLOSSOM. TikTok is a super crowded, popular space amongst Gen Z. Breaking through the noise to reach them is incredibly difficult without a big budget. When AriZona came to us to help reach their growing fanbase during the summer months, we devised a unique and scrappy way to do it. THIS CAN CAN DANCE. We created the “Green Te(a) Shirt” challenge on TikTok to encourage fans to show their AriZona love for a chance to win cool swag. We created a custom green screen filter that would showcase AriZona’s iconic cherry blossom pattern, activated by the special t-shirts. AriZona seeded shirts, cans, and the filters to micro-influencer fans of the brand, who organically hashtagged their videos #AZgreenteashirt and shared the filter with fans and followers. It spread like wildfire. 49 Videos on TikTok 1.5M Total Engagements 9M Total Video Views