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AriZona x TikTok
Green tees for green tea.
AriZona
TikTok Content
Overview
AriZona TikTok activation.
What if a t-shirt were a green screen? And when you wore it, beautiful floating cherry blossoms would appear? It would make killer AriZona Green Tea TikTok content.
That’s exactly what we did, and the Gen Zers went wild.
Expertise
- Social
- Beverage
MAKING TIKTOK BLOSSOM.
TikTok is a super crowded, popular space amongst Gen Z. Breaking through the noise to reach them is incredibly difficult without a big budget.
When AriZona came to us to help reach their growing fanbase during the summer months, we devised a unique and scrappy way to do it.
THIS CAN CAN DANCE.
We created the “Green Te(a) Shirt” challenge on TikTok to encourage fans to show their AriZona love for a chance to win cool swag.
We created a custom green screen filter that would showcase AriZona’s iconic cherry blossom pattern, activated by the special t-shirts.
AriZona seeded shirts, cans, and the filters to micro-influencer fans of the brand, who organically hashtagged their videos #AZgreenteashirt and shared the filter with fans and followers.
It spread like wildfire.
AriZona
TikTok Content
Results