Featured
work
Peroni x Antoni Porowski
IT’S ALWAYS APERITIVO TIME.
Peroni
Integrated Campaign
Overview
PERONI 360 MARKETING CAMPAIGN.
A lot of us know Peroni as that refreshing summertime Italian beer, but really there’s so much joy to be had with Peroni, any time of year.
We brokered and managed a partnership with Queer Eye’s food and wine expert Antoni Porowski and Peroni to spread “Joy of the Aperitivo” amongst US audiences to bring greater awareness to the brand.
Expertise
- Beverage
- PR
- Social
- Influencer
HOLIDAY CHEER, ITALIAN STYLE.
Armed with the excellent taste of Antoni Porowski, we created a 360 marketing campaign around ways to bring aperitivo and Peroni to life for the holiday season.
We leveraged all kinds of holiday-perfect aperitivo recipes across PR, social and as recipe cards at on-premise retail, and executed a consumer sweepstakes that allowed five winners to participate in a virtual cooking class with Antoni himself.
Peroni
Integrated Campaign
Results