HOLIDAY CHEER, ITALIAN STYLE. Armed with the excellent taste of Antoni Porowski, we created a 360 marketing campaign around ways to bring aperitivo and Peroni to life for the holiday season. We leveraged all kinds of holiday-perfect aperitivo recipes across PR, social and as recipe cards at on-premise retail, and executed a consumer sweepstakes that allowed five winners to participate in a virtual cooking class with Antoni himself. Antoni Porowski Really, Really Loves Italy — so He Teamed Up With Peroni on New Beer-inspired Recipes Travel + Leisure 63 Media Hits to Date +1B Impressions